Visit Tampa Bay’s Updated “Bay Crafted” Launches To Attract Summer Visitors

Visit Tampa Bay's Updated "Bay Crafted" Launches To Attract Summer Visitors

Tampa, FL (July 18, 2022) – Visit TampaBay announces the relaunched Bay Crafted campaign, which was highly successful and drove new and repeat visitors. Tampa Bay. The updated campaign showcases the destination’s authentic and wide-ranging craft beer and hand-crafted cocktail scene. 

Bay Crafted tells Bay Crafted’s story Tampa Bay’s authentic craft brew scene to vacation-seekers who are searching for a unique destination that offers adventurous activities with a laidback vibe. The campaign’s goal is to increase weekend getaways in Hillsborough County hotels with overnight stays, to welcome multicultural tourists to the destination, and to generate additional revenue for local business. 

“Our top destination continues to attract outstanding visitor numbers. Tampa Bay’s diverse options for visitors that include dining, nightlife, world-class attractions and entertainment that complement our award-winning craft brew scene,” says Santiago C. Corrada, President and CEO of Visit Tampa Bay. “Tampa Bay has the greatest concentration of craft breweries in the state of Florida and it is one of the many reasons that makes Tampa Bay one of the fastest growing tourist destinations in the country.”

Bay Crafted targets beer and spirits lovers in Florida and Atlanta domestic drive markets. The campaign engages audiences through sharing messaging about TampaBay breweries are able to create awareness through immersive creative units. 

Bay allows patrons to sign up for the Bay Crafted Pass, a mobile pass. To save their pass, participants can enter their name, email address and phone number. When the user is ready to redeem their pass, they can visit one of the participating businesses and check in via geolocation on their phone. Participants will be eligible to win fun prizes by checking in at each brewery or distillery. 

For more information, visitors can go to to learn more about the breweries, get event listings and sign-up for the Bay Crafted Pass.

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Joseph Hubbard

Joseph Hubbard is a seasoned journalist passionate about uncovering stories and reporting on events that shape our world. With a strong background in journalism, he has dedicated his career to providing accurate, unbiased, and insightful news coverage to the public.

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