Visit Tampa Bay to Partner with Entrada Insights

Visit Tampa Bay to Partner with Entrada Insights

Hillsborough County’s visitor and resident data will leverage visitor and resident data more intelligently in 2021 as Visit Tampa Bay(VTB) has partnered with Entrada Insights.  The partnership will create a digital operating system which ingests over 30 of the county’s and city’s current data sources, converting data onto one platform, underscoring tourism and marketing opportunities and deliverables. 

The new partnership will place greater emphasis on outcomes and better connectivity tourism. toCommunity by sharing new insights about visitor spending, tax contributions, and relocation toThe area. The new platform is now live with Super Bowl LV on February 7 and other major events such as Wrestlemania (April 2021) and the High Impact County’s normal leisure, transient and meetings visitation. 

EntradaCollects, transforms, and stores critical data toA single source of destination intelligence can be created, which is updated daily. Now the VTB team can toView anonymized resident and traveler movements in the region to assess their impact on tourism. 

“During these times, large-scale sporting events, meetings and conventions can be met with both excitement and concern,”Santiago C. Corrada is president and CEO at VTB. “We are in a unique position to be hosting several large events in the coming months and our goal is to provide the safest and best possible experience for our visitors and residents, and the most transformational insights for our organization.”  He added, “Our partnership with Entrada allows our team to take a deep dive into better insights by reviewing data that tracks community movement and resident sentiment before, during and after these events. This could be a game changer in helping destinations around the world better prepare for tourism opportunities in the future.”  

Entradahas completed the development of Tampa Bay’s operating system and moves into the next phase removing technical barriers toVTB allows data-informed decision-making toBig data can be used to your advantage toThe tourism industry can be transformed. The tourism industry will be transformed by the results of the Super Bowl and other upcoming events. The best source of progress is when a community or industry discovers what it cares about.


About Entrada

Entrada’s Purpose: We believe tourism is a force for good because it builds connection, understanding, and appreciation of our world’s cultures, history and natural resources. We believe data and the correct metrics are key to our success. toTransparent data helps you make better decisions. It allows you to focus on the right issues, problems, and solutions. toBetter stewards of the most treasured destinations in the world 


EntradaMission: Entrada’s mission is toEmpower countries, states, cities to be better stewards of the world’s tourist destinations through improved data intelligence and decision-making. A full range of data science, benchmarking, and analytical services. Entrada’s Destination Intelligence Platform harnesses and streamlines complex data for global destination management organizations toIt is used in marketing, community development and sustainability. Based in Salt Lake City (UT), the EntradaOur team has more than 30 years of combined experience in technology, tourism, destination and travel marketing.

For more information, visit


About Visit Tampa Bay

The heart of Florida’s Gulf Coast beats in Tampa Bay. Visit Tampa BayEncourage adventure travelers to unlock sun, fun and culture in Florida’s most diverse travel destination. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work withHundreds of partners toTell the world about your experience Tampa Bay. There is treasure waiting for you.

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Joseph Hubbard

Joseph Hubbard is a seasoned journalist passionate about uncovering stories and reporting on events that shape our world. With a strong background in journalism, he has dedicated his career to providing accurate, unbiased, and insightful news coverage to the public.

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