Tampa, FL (June 15, 2021) – Visit Tampa BayReports its first ever $4 million in the Month of MayThe history of the collections of tourist development. MayCollections, reflecting AprilTotaled $4,001,000.405, an increase of 22.05% over the previous record. May 2019. This brings the total tourist development collections for the first 8 months of the fiscal years to $21,685,010; a 12.67% drop over the prior year.
“In just one year, we have gone from the worst April in our history to the best April in our history,”Santiago C. Corrada is president and CEO Visit Tampa Bay. “This speaks volumes to the resilience of our tourism and hospitality industry, the benefits of strategically relocating meetings business to Tampa Bay and the impact of our recovery advertising campaign to our leisure audience.”
In the month April, Tampa Bay occupancy ranked ahead of the national and State average with the U.S. totaling 57.5%, the State totaling 71.5% and Tampa Bay totaling 77%. And despite having more hotel supply than ever before, leisure business ramped up for Memorial Day Weekend (Friday through Monday visitation) averaging 80.6% hotel occupancy in Hillsborough County, a 13.5% increase over the same holiday period in 2019.
Visit Tampa Bay’s recovery campaign has generated 83.1 million impressions, bringing in $50.3 million in incremental hotel bookings since October. The meetings industry continues to see growth. Tampa Bay continues to host high-profile meetings such as Destinations International’s CEO Summit and the upcoming Connect Marketplace in August, along with a dozen relocated meetings from larger cities.
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