Tampa, FL (July 12, 2021) – On the heels of record-breaking visitation in Hillsborough County and being named Florida’s number 1 city, Visit Tampa Bay (VTB) launches its biggest-ever, multi-layered summer campaign aimed at sustaining the upward tourism trend in Florida’s Most Exciting Destination.
Visit Tampa Bay’s established “Florida’s Most” branding lays the foundation for the multifaceted campaign, which targets travelers looking for adventure, culture, and wide-open spaces. Premium video will be used to air ads andRadio, out of-home, radio and on-demand content anddigital content platforms. The brand awareness campaign, worth $3 million, will reach all feeder markets in Atlanta, Boston and Chicago, Dallas, Fort Myers. Philadelphia, New York City. Orlando, Washington, D.C. andMiami will also be available in Spanish.
Targeting the Atlanta multicultural market, an additional 5% has been budgeted andMiami via radio and print andDigital channels are available in black as well and Latino audiences. The campaign is expected to generate 32 million impressions upon completion. It will also include 30-second radio spots that are read by a select group of DJs in the market.
“As pent-up travel desire strengthens, our aggressive marketing strategies will help keep our momentum going as we strive to achieve strong summer visitation,” says Santiago C. Corrada, president andCEO Visit Tampa Bay. “These efforts not only allow us to amplify our award-winning Florida’s Most positioning, but also incorporate edgy new messaging and events in key markets.”
Complementing the Florida’s Most advertising efforts and capitalizing on Tampa Bay’s rich pirate history, the Unlock Your Inner Piratedigital campaign pushes high-energy storylines ranging from girlfriend getaways to adventurous seekers. The campaign will be launched in Philadelphia, Orlando and Atlanta as well as Washington D.C. and Boston withPlanned consumer activation “invasions” at in-market bars and biergartens. ActivationsThis will include tap takeovers with BayBrews that are handcrafted andNo cost Tampa Bay giveaways.
Visit Tampa Bay’s innovative summer campaign is made possible withMadden Media and FKQ Advertising & Marketing are its partners. andVistra Communications.
* www.visittampabay.com – * Source link