Tampa, FL (September 13, 2022) – As part of a strategic initiative to increase visitation from leading international markets across the globe, Visit Tampa BayAVIAREPS signs its first agreement to represent the destination within the key countries of Colombia Mexico.
AVIAREPS, the global leader in tourism and aviation, has a strategic approach to increasing the marketing and sales focus on both key markets. It began October 1st. This new relationship offers new opportunities to co-op market with key trade partners and airlines, and consumer-direct advertising through travel agencies online, airlines, and media. With AVIAREPS representatives present in every market, it is possible to reach more clients through sales missions and trade events. This 360-degree approach helps drive bookings to the destination.
“As an organization, we have seen huge potential from Colombia and Mexico within the Latin American origin markets into Florida,”Santiago C. Corrada is President and CEO of Visit Tampa Bay. “Colombia is historically a top five market for Tampa and is currently the top international market in the state of Florida. With the potential in Mexico and other LATAM nations, this new agency agreement is the first of many that we will announce over the coming months as we transform the perception and expand interest in our gateway destination.”
In 2021, Florida saw more than 1.2 million overnight visitors. Colombia, MexicoBrazil and South America accounted for 48% of all visitors. These target markets are being explored, but efforts have been made. Visit Tampa BayAVIAREPS and AVIAREPS work together to increase awareness and convert potential tourists to all that is unique. Tampa Bay.
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