Visit Tampa Bay Encourages Vacation Seekers to Discover The “Tampa Bay Effect” in New Campaign

Visit Tampa Bay Encourages Vacation Seekers to Discover The "Tampa Bay Effect" in New Campaign

Tampa, FL [May 23, 2022]After six years of intensive marketing campaigns and record-breaking visits, we are now celebrating our sixth anniversary inBoth domestic and international markets. Visit Tampa BayA new campaign is being launched toGet more conversions and awareness toAll target audiences TheNew brand platform, the “Tampa Bay Effect”This describes the way that the destination combines active adventures with a relaxed vibe toCreate a vacation experience that is truly authentic Tampa Bay. 

TheFully integrated campaign launches inThe summer months will see a lot of domestic markets for drive vehicles, but also trade shows activations, and international markets. “Tampa Bay Effect”Calling visitors to “Relax Boldly,” “Delight Effortlessly”And “Meet Confidently.” 

Visit Tampa Bay’s creative agency of record, FKQ Advertising + Marketing, conducted a custom research study, fielded by Downs & St. Germain Research, toIf the Tampa BayBoth brand and site reached their targets successfully. TheResearch insights Tampa Bay’s brand personality combines both relaxation and adventure inEqual parts, unlike any other Florida destination. Research also showed that Tampa BayThe brand has gained worldwide recognition toIt is better to stand behind it than lead with Florida.

“Fueled by record-breaking visitation numbers, the growing interest in the destination and Tampa Bay’s visibility on a global scale, it was the right time to take our summer campaigns to the next level,”Santiago C. Corrada, President & CEO of Visit Tampa Bay. “Everything we undertake is based on research and ROI. That research, plus consumer sentiment, shows the new “Tampa Bay Effect”Campaign is what it really means Tampa Bay’s unique personality; peaceful and adventurous at the same time.”

TheCampaign showcases water activities and bright colors. It also highlights dynamic points of interests such as new luxury hotels, thrilling attractions, and world-class restaurant that have led to the launch the first Michelin Guide. to Florida. TheCreative aims to draw inIts vibrant, full-frame photographs with up-close talent capture the destination. They also love its vibrant color palette and vivid images. 

The consumer will be able to toSee the new campaign in Florida this summer inAtlanta on streaming video platforms such as Hulu, contextual online ads, gas station TV, and rideshare car wraps. TheAttraction partners will be highlighted in high-profile outdoor ads inBoth English and Spanish are available. Outdoor placements will also be available. in high-traffic areas like Atlanta’s Buckhead and Brickell, as well as Coconut Grove inSouth Florida and the Orlando I-4 corridor, heading west.

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Joseph Hubbard

Joseph Hubbard is a seasoned journalist passionate about uncovering stories and reporting on events that shape our world. With a strong background in journalism, he has dedicated his career to providing accurate, unbiased, and insightful news coverage to the public.

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