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Twitter has introduced a new subscription service that allows users to generate monthly income by sharing content for subscribers only.
On Wednesday, the social networking service introduced “Super Follows”, which allows users to request additional, exclusive material not shown to their regular followers. This can include newsletters, videos, offers, and subscriber-only discounts. Followers would pay a monthly subscription fee to access the additional content.
Users can charge $ 2.99, $ 4.99, or $ 9.99 per month.
“With Super Follows, people can build an extra layer of conversation on Twitter (share bonus tweets and more!) To authentically interact with their most dedicated followers – and earn money in the process,” the company said in a blog post.
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Creating Super Follows content is for anyone who brings their unique perspectives and personalities to Twitter to fuel public discussion, including activists, journalists, musicians, content curators, writers, gamers, astrology enthusiasts, skin care and beauty professionals, Comedians, fantasy sports experts and more, “added the company.
The feature is only available in the US and Canada on iOS devices.
To set up a super follow account, Twitter users must apply. Applicants must have 10,000 or more followers, be at least 18 years old, have tweeted 25 times in the last 30 days, be in the US. Currently a waiting list needs to be approved.
Twitter users – and the company’s investors – have long called for a subscription-based model to be adopted. This is as a growing number of internet creators and influencers use tools like Patreon, Substack and OnlyFans to make money from their online popularity.
The subscriptions will also allow Twitter to tap into a wider range of revenue streams in a world where online advertising is dominated by a Facebook-Google duopoly. Twitter didn’t say what percentage of the revenue it would share with celebrities and others who sign up paying subscribers.
The San Francisco-based company also said its revenue target for 2023 is more than $ 7.5 billion, more than doubling its revenue from $ 3.7 billion in 2020.
The Associated Press contributed to this report. This story was told from Los Angeles.
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