Tag Heuer Celebrates ‘Mario Kart’ With F1-Inspired Luxury Watch

Tag Heuer Celebrates 'Mario Kart' With F1-Inspired Luxury Watch

This chronograph is $25,600 in tourbillon and features Mario with two opponents in a never-ending race.

(Tag Heuer)

(Tag Heuer)

Perhaps in an attempt to capitalize on F1’s increasingly youthful fanbase, Tag HeuerTwo Mario Kart-themed chronograph watches will be launched by the brand within their motorsport-inspired Formula 1 watch collection.

(Tag Heuer)

The most luxurious and exclusive of the pair employs a gravity-counteracting tourbillon, hence the $25,600 price tag. Housed in a 45mm titanium case, the skeletonized black dial is accented with red lines that vaguely recalls the famed video game franchise’s feared, heat-seeking Red Shells.

(Tag Heuer)

But the face’s most eye-catching feature is the tourbillon cage at 6 o’clock, which pits Mario, the Spiny Shell and Bullet Bill in an endless race around its interior perimeter.

(Tag Heuer)

Other Mario Kart logos are on the pusher and black polished ceramic bezel. The sapphire caseback is also featured. This high-precision COSC certified Calibre has been certified. HeuerYou can view 02T movement in action.

(Tag Heuer)

The Mario Kart-themed version is more affordable at $4,300 Tag HeuerF1 chronograph housed in a 44mm stainless steal case References to Mario’s motorized world appear throughout, from the Mario Kart logos inscribed on the ceramic bezel and caseback, to the red lacquering on the pusher and “M”The symbol is on the crown

(Tag Heuer)

Most notably, the window at 3 o’clock typically reserved for the date now scrolls between power-ups retrieved through the game’s iconic item boxes.

(Tag Heuer)

Limit 250 to 3,000 copies Tag HeuerThe Formula 1x Mario Kart chronograph (and tourbillon) go on sale October 20.


Tags Gaming Luxury Watches mario kart Style Tag Heuer Tag Heuer Formula 1 Video Games

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Joseph Hubbard

Joseph Hubbard is a seasoned journalist passionate about uncovering stories and reporting on events that shape our world. With a strong background in journalism, he has dedicated his career to providing accurate, unbiased, and insightful news coverage to the public.

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